Horror Games Soar in Latin America: Q4 2023 Market Snapshot

As the year 2023 came to a close, horror game enthusiasts in Latin America were actively engaging with their favorite spine-chilling titles. Sensor Tower's latest data provides a look into the performance of the top 5 horror games on the unified platform, encompassing both iOS and Android users.

Five Nights at Freddy's experienced a remarkable peak in both revenue and downloads towards the end of October, with revenue hitting $37K and downloads at 21K. Weekly active users reached a high of 69K during the same period but saw a gradual decline to 29K by the year's end.

Its successor, Five Nights at Freddy's 2, mirrored this trend with a significant revenue spike to $38K and downloads at 47K, also in late October. The game maintained a strong user base with weekly active users peaking at 90K in November, before settling to 44K by the last week of December.

Dead by Daylight Mobile stood out with its consistent growth in weekly active users, starting from 388K in late September and culminating at 500K during the Christmas week. The game's highest revenue was $25K, with downloads reaching 32K towards the end of December.

The chilling atmosphere of Five Nights at Freddy's 4 also captivated players, with revenue increasing to $23K in early November and downloads peaking at 9K in late October. The weekly active users saw a high of 12K in November, which slightly dipped to 5.8K by the festive season.

Lastly, Ultimate Custom Night saw its revenue grow to $17K by the end of December, with downloads reaching 5.1K. The game sustained a steady base of weekly active users, starting at 9.1K in September and ending the quarter with 19.5K.

These figures, provided by Sensor Tower, showcase the unwavering popularity of horror games in Latin America. For more detailed insights and data on the performance of mobile applications, Sensor Tower remains the go-to resource for market analysis.